Strategy Development - Before embarking on social media activities, it's important to develop a strategy. Are you hoping to increase the number of new clients, improve client compliance, or increase traffic to your website? We'll discuss what you want to accomplish then develop a strategy centered around one to two goals at at time. Key components of the strategy include incorporating your vision and mission and involving the entire veterinary team.
Targeting the Right Audience - Knowing your target audience is a critical step in your social media marketing. Taking into consideration categories such as your patients' signalment and diagnosis and the owners' demographics, we'll work with you to determine how to target specific audiences with your social media messages.
Choosing Your Platforms - Working with so many social media platforms can be daunting, but it doesn't have to be. Using current social media research, we'll guide you on which platforms to utilize with specific audiences based on usage and engagement.
Creating Content - Between blogs, memes, videos, and more, there are numerous options for what type of content to create and the tools available to get the job done. Depending on what your goals are, who your audience is, and what platforms you're using, we'll work with you to create content that is both engaging and beneficial for your audience.
Audience Engagement - Being social means more than simply posting a picture or comment, and if you aren't making an effort to connect with your audience on a personal level, your team will struggle to reach its goals. We'll coach you on simple techniques that can be used to add value, build relationships, and spread brand awareness.
Performance Management - Utilizing analytical tools for the various platforms or teaming with social listening companies will aid in developing future strategies and improved content, gaining real time social marketing insights, and much more. This information can also be used to make necessary changes to your hospital's website for improved SEO and engagement.
Social MEdia and website performance
Scarborough Veterinary Consulting 1252 Heritage Drive, Villa Rica, GA 30180 678-773-5644 Cscarborough2@gmail.com
Monday - Friday 8:00 a.m. - 5:00 p.m.
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